Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan

Main Article Content

Zul Haeri1*, Neni Suryanirmala2

1 Universitas Teknologi Mataram, 2 Universitas Teknologi Mataram

Abstract

Banyuurip Village is located in Gerung Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Banyuurip has significant potential to be developed as a cultural and nature-based tourism village. However, the lack of a strong village identity, minimal promotion, and low community involvement are barriers to its development. This community service initiative aims to assist Banyuurip Village in becoming a leading tourism village by establishing relevant branding as a tourism destination, raising community awareness, and introducing digital-based promotion strategies. Through a participatory approach, this program successfully identified the village's tourism potential, built a branding identity, and provided training in digital promotion. The results showed a 15% increase in tourist visits and a 17% boost in local economic income. Effective branding, supported by community engagement and digital technology, has proven to enhance tourism appeal and strengthen the local economy.

Keywords:
Community Service, Tourism Village Branding, Banyuurip

Citation Metrics:





Article Details

How to Cite
Haeri, Z., & Suryanirmala, N. (2024). Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan. ALKHIDMAD, 8(2), 84-92. https://doi.org/10.36088/alkhidmad.v8i2.5611
Section
Articles
HOME | Yasin | AlSys | Anwarul | Masaliq | Arzusin | Tsaqofah | Ahkam | AlDyas | Mikailalsys | Edumalsys | Alsystech | AJSTEA | AJECEE | AJISD | IJHESS | IJEMT | IJECS | MJMS | MJAEI | AMJSAI | AJBMBR | AJSTM | AJCMPR | AJMSPHR | KIJST | KIJEIT | KIJAHRS |