Pengabdian Masyarakat: Branding Desa Banyu Urip Menuju Desa Wisata Unggulan

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1 Universitas Teknologi Mataram, 2 Universitas Teknologi Mataram
Abstract
Banyuurip Village is located in Gerung Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Banyuurip has significant potential to be developed as a cultural and nature-based tourism village. However, the lack of a strong village identity, minimal promotion, and low community involvement are barriers to its development. This community service initiative aims to assist Banyuurip Village in becoming a leading tourism village by establishing relevant branding as a tourism destination, raising community awareness, and introducing digital-based promotion strategies. Through a participatory approach, this program successfully identified the village's tourism potential, built a branding identity, and provided training in digital promotion. The results showed a 15% increase in tourist visits and a 17% boost in local economic income. Effective branding, supported by community engagement and digital technology, has proven to enhance tourism appeal and strengthen the local economy.
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