Pengaruh Nilai-nilai Produk Wisata terhadap Minat Kunjungan Wisatawan di Lombok

Abstract

The purpose of this study was to examine the effect of tourism products (functional value, emotional value, price value, and social value) on the interest of tourists visiting Lombok. In addition, it examines the mediating role of satisfaction in the relationship between the value of tourism products and interest in visits. Respondents in this study were tourists who had visited Lombok. The sampling technique used non-probability sampling method, namely purposive sampling. The data processing tool uses the Statistical Package for the Social Science (SPSS). While the data analysis used is multiple regression. The results of this study indicate that there is an influence of the values of tourism products on the interest in repeat visits in Lombok. Apparently, there is a mediating role that is influenced by the satisfaction variable on the influence of functional value, emotional value, price value, and social value on interest in visiting Lombok.