Hubungan antara Gaya Belajar Mahasiswa dan Efektifitas Penerapan Blended Learning pada Mata Kuliah Akuntansi Manajemen

Abstract

This study aims to examine the relationship between student learning styles and the effectiveness of blended learning in the Management Accounting course at STIT Palapa Nusantara. The study employs a quantitative method with a survey design. The sample consists of 35 students. The instruments used include a learning style questionnaire based on the VARK model and an assessment of blended learning effectiveness based on three aspects: satisfaction, understanding, and student engagement. Data analysis was conducted using Pearson correlation tests. The results indicate that blended learning has a high level of effectiveness, with an average score of 82 out of 100, particularly in the aspect of student engagement (90/100). Visual learning style predominates (40%), and the correlation test shows a significant relationship between learning style and blended learning effectiveness (r = 0.68, p < 0.01). Visual students benefit more from visual-based online elements, while kinesthetic students require an approach based on hands-on activities. The success of blended learning is influenced by its alignment with students' learning styles, and a more inclusive instructional design with a balance between online and face-to-face elements is highly recommended to enhance learning effectiveness.