Metode Dakwah pada Akun Tiktok Sanju Yedo Oksa Tahun 2023 untuk Membentuk Generasi Muda yang Islami

Abstract

Da'wah is an obligation that aims to convey religious messages and guide people towards a life that is approved by Allah SWT. Social media is used by preachers to spread Islamic teachings with a diverse target audience, this makes preaching more accessible to the wider community. Sanju Yedo Oksa uses TikTok as the main social media to spread his preaching. Therefore, this research aims to find out how the da'wah method is used on the Sanju Yedo Oksa TikTok account in 2023 to form an Islamic young generation and the characteristics of da'wah that make Sanju Yedo Oksa's content get the attention of TikTok users. This research uses a qualitative approach with descriptive research type. The informant selection technique uses purposive sumpling. Data collection methods use observation, interviews, literature study and documentation techniques. Data were analyzed through data reduction, data presentation, and drawing conclusions. Data validity techniques use source triangulation and technical triangulation. The results of the research show that Sanju in his preaching uses the bil hikmah, mau'idzatul hasanah, wajadilhum billati hiya ahsan (al-mujadallah) method. The characteristic that makes Sanju's content get attention from TikTok users is that the material content of Sanju Yedo Oksa's content is in accordance with what they feel. by today's young generation, delivering da'wah in soft language, often including reading/chanting of the holy verses of the Koran with beautiful and melodious rhythms, the content is neutral and does not blame other groups or people so that it makes the audience feel comfortable to enjoy the content His preaching, content is packaged in a simple, simple, easy to understand manner, far from verbal abuse, incitement and slander.