Manajemen Pemasaran Pendidikan Dalam Meningkatkan Minat Peserta Didik Baru Di MA Palapa Nusantara NW Selebung

Abstract

Management marketing education is an activity that analyzes, plan, executes, implements, and evaluate. There is also a goal of the study This is to know planning, organizing, implementing, and evaluating marketing education at MA Palapa Nusantara NW Selebung. In research this, the researcher used method qualitative with method descriptive. Next, the data is taken with technique data collection via observation, interviews, and documentation. Then, they became subject study researcher that is head of MA Palapa Nusantara NW Selebung school, Deputy Head of Public Relations, Deputy Head of Student Affairs, and one member of OSIS MA Palapa Nusantara NW Selebung. The research results show that management marketing education needs to be implemented with good management, good planning, organizing, implementing, as well as evaluation of the marketing. Planning at school the done with method stage meeting/meeting with field related for the program to be held going forward, planning time, place and target. Then organizing done distribution work of each committee's special implementation of PPDB. Then implementation marketing of his education was done with method system promotion, sharing brochures, putting up pamphlets, and do socialization towards target schools. The final stage evaluation was done with method 1-year control once, as well as see Already by plan beginning or not yet.