Linguistic Landscape of Outdoor Signs in Kuta Mandalika Lombok

Abstract

The aims of this study is to identify what types of outdoor signs and the language used that are found in Kuta Mandalika and their percentage based on their types. The focus of this paper is on the linguistic landscapes of Kuta Mandalika as an international tourism destination where the MotoGP 2021 will be held in Lombok. This study comprises a quantitative-qualitative analysis of linguistic landscape in Kuta Mandalika as the research location, particularly Jalan Raya Kuta, Jalan Pariwisata, Jalan Pariwisata Pantai Kuta, Jalan Sawe-Baturiti, Jalan Sengkol, Jalan Beach Walk, and Jalan Mandalika Resort Pantai Putri Nyale. The result shows that Kuta Mandalika as a tourist destination almost has a complete tourism support facilities where most facilities are the 364 hotel/ accommodation (51.27%). The study also found that there are six languages make up the linguistic landscape of Kuta mandalika, as following: 1) English, 2) Indonesian, 3) Sasaknese, 4) Italian, 5) Arabic, and 6) Japanese.